Case Study Brooklyn, NY

Pellegrini's Pizzeria

How a new york pizza restaurant in Brooklyn, NY went from missing 25+ calls every friday night to 40% revenue increase.

40%

Revenue increase

Pellegrini's Pizzeria

New York Pizza · Brooklyn, NY

01

The challenge

Missing 25+ calls every Friday night

Every Friday between 6pm and 9pm, Pellegrini's would get slammed. The phone never stopped ringing, and Marco's two-person front-of-house team simply couldn't keep up. Calls went to voicemail. Customers got busy signals. Regulars started ordering from the place down the block — not because the pizza was better, but because it was easier to reach them. Marco estimated he was turning away $3,000–$4,000 in revenue every single weekend, just from unanswered calls. Hiring a dedicated phone person wasn't viable: too expensive, too unreliable, and it still wouldn't solve the simultaneous-call problem.

02

The solution

AI phone ordering that answers every call, instantly

Veloci's AI phone agent went live at Pellegrini's in a single afternoon. It integrated directly with their existing menu and learned the regulars' usual orders within the first week through simple repeat-caller detection. The AI handles the full call flow — greeting, menu navigation, upsells, order confirmation, and estimated delivery time — in a voice that customers describe as 'surprisingly natural.' When a caller asks a question the AI isn't certain about, it escalates to staff immediately. Marco's team now touches the phone only for edge cases.

03

The results

Metric

Before

After Veloci

Missed calls per Friday night

25+

0

Monthly revenue

Baseline

+40%

Staff time on phones daily

3 hrs

1 hr

Average order answer time

4 rings (when answered)

<1 second

I used to lie awake on Friday nights knowing we were missing calls. Now I sleep fine. The AI answers every single one, gets the order right, and customers don't even know it's not a person. We paid for a year of Veloci in the first month.

M

Marco Pellegrini

Owner & Head Chef, Pellegrini's Pizzeria

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Pellegrini's Pizzeria Case Study | Veloci | Veloci